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How to define and share your core brand values effectively

Sprout Social

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 130
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3 Ways to Use Social Media for New Product Development

Buzzlogix

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99
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Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). As companies start embracing social media they rightfully want to understand what they are getting for it. Quantitative interviews = $80. Source: [link].

Research 136
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Some companies might be ready to embrace social as a key data source right now. Well, on social media, guess what?