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Friday Roundup: Customer Service

Waxing UnLyrical

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. If so, do add to the comments below, you know how we love to hear from you! What You Don’t Want Me Thinking When I Buy From You.

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

The Instagram ad analytics tools owe a lot to their parent company, Facebook. like comments. As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. What are the new Instagram ad analytics tools? The tools are known as: Account Insights. Ad Insights. Ad Staging.

Insiders

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Throwback Thursday: Margaret Hamilton

Little Web Giants

Source: Wikimedia Commons. Until Hamilton arrived, all had failed because not only was it extremely complex, but all the comments were in Greek and Latin. From 1976 through to 1984 she explored this further with her company Higher Order Software, which developed a product ‘USE.IT’ that was used in a number of government projects.

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Throwback Thursday: Margaret Hamilton

Little Web Giants

Source: Wikimedia Commons. Until Hamilton arrived, all had failed because not only was it extremely complex, but all the comments were in Greek and Latin. From 1976 through to 1984 she explored this further with her company Higher Order Software, which developed a product ‘USE.IT’ that was used in a number of government projects.

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Social Media APIs Explained (In Simple Terms)

Hootsuite

This includes scheduling and publishing posts, putting together analytics reports, replying to messages and comments, and so on. Open APIs Source: Camwilliams96 , CC BY-SA 4.0 , via Wikimedia Commons Open APIs are publicly available interfaces. Networks decide how much social media data their APIs give developers access to.

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How to Reach 100,000 New Twitter Followers

Devumi

Take your strengths as an online commenter and use them to talk about current events in your industry, developing news stories, and anything else that’s relevant. A company that sells tampons will never reach 100,000 new Twitter followers by always following men! Flock of birds from Wikimedia Commons.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Adrian Cordiner is the director of Digital Rhinos and Prozely.

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