Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

agora pulse

DECEMBER 17, 2019

Kanell’s post, which used Instagram’s “paid promotion” tag, garnered 439,628 views, 15,937 likes, and 198 comments, resulting in an engagement rate of 2.07%. If you’re currently into any of the following, your brand could be perceived as inauthentic or insincere: Ignoring or deleting user complaints or comments on posts. Like, NOW.).

Social Media 82

Social Media Authentication comScore Social Media Management 82

Kikolani

JULY 26, 2012

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board. Across the U.S. This will encourage them to follow you back and repin your pins.

Brands 118

Brands comScore Blogger SEO 118

Convince & Convert

MARCH 17, 2016

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Great for tracking videos and comments alike, Mention can help you follow whoever’s following you. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy.

Video 60

Video UGC Content comScore 60

Socialized

JANUARY 22, 2010

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. When you’re communicating online, people are judging you. If I was going to hire a PR agency, I would read the agency blog to learn about the firm’s communications philosophy.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234