Twist Image

APRIL 26, 2011

Don't box out of your weight class. Brands - like professional fighters - should try to box in their weight class by ensuring that their agency partner not only has the competencies to deliver the final product, but understands the complexities of what it takes for that brand to be successful. agency review. agency search consultant.

RFI 101

RFI RFP Insurance How To 101

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

I can’t tell you how many people would ask for a free spot in a class, or if I could “sneak ‘em in&# when other people would register (and often sell out) a coaching program. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

Products 267

Products Consultant Price Social Media 267