article thumbnail

Finding The Perfect Pitch

Twist Image

Box in your weight class. it's about the weight class. There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds. The RFP process is about finding the smartest partner.

RFP 106
article thumbnail

How Much Does It Cost?

Twist Image

More often than not, you will see language like: "we''re looking for a best-in-class solution and are open to defining the budget once we see the thinking and costing based on the agency''s work and ideas." Why else does money matter? agency brand relationship. agency compensation. agency fees. budget allocation. business model.

Cost 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Hire A Marketing Agency

Twist Image

Don't box out of your weight class. Brands - like professional fighters - should try to box in their weight class by ensuring that their agency partner not only has the competencies to deliver the final product, but understands the complexities of what it takes for that brand to be successful. agency review. agency search consultant.

RFI 101
article thumbnail

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Managing the RFP Process. Speed, agility, flexibility - The HP BladeSystem c-Class. It comments on the changes taking place and what they mean for decision-making around and management of IT. Hot Conversations. Who Moved My Goalposts? Posted by Chris Potts in Best Practices | 2 comments. Wait.Wait.Hurry Up! A Tale of Three Tuxedos.

Wireless 100
article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I can’t tell you how many people would ask for a free spot in a class, or if I could “sneak ‘em in&# when other people would register (and often sell out) a coaching program. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

Products 267