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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian: I’ve studied this actually, the idea of social network fatigue. That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential.

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Why You're the Key to Social Media Success

Convince & Convert

Would a company launch a major television campaign if the CEO had never watched TV? You have to commit to social media for the long haul to see the benefits. At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

If you or someone that you find has curated by hand a really good list of Twitter accounts on a topic, we can just suck that whole list in and we’re going to go out and find those people on social networks too. So I could click out and start checking these people out either on Twitter or other social networks.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets.