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The work isn’t done: Make brand activism more than a moment

Sprout Social

But what we do execute is our social media strategy, our content strategy, our marketing campaigns and our creative decision-making. Admittedly, that can be challenging, especially because the marketing team typically isn’t the one executing these commitments. Make accountability part of your strategy.

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From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns.

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Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? I am saying that advertising - as a way of informing the masses about a product or service - is not only relevant, it will continue to be an integral component of all strategic marketing campaigns. marketing campaign.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men. View an alternate.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. I have a report coming out on this very soon with Altimeter. All of those things should run simultaneously.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

You can put someone that you’re thinking about engaging with for a marketing campaign or at an event and you can see them in context by looking to see… obviously quantified self is a topic that is important enough to me. Those kinds of platforms are well-suited to B2C, consumer goods advocacy kinds of campaigns.

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Why You're the Key to Social Media Success

Convince & Convert

Would a company launch a major television campaign if the CEO had never watched TV? How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?