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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Discussion forums. Video sharing.

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6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Get competitive intelligence.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Lack of sentiment analysis or hashtag tracking features.

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11 best social media listening tools

Unmetric

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. Pricing: N/A. G2Crowd Rating: N/A.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

With filters for blogs, forums and social media channels you can get a great snapshot of how a brand or keyword is being used by the public, and measure it over time with the full product. Keyhole’s free search lets you track brands and campaigns with a visual dashboard with several charts and graphs.

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Top 7 Brand24 Alternatives For 2024

Keyhole.co

The right social media monitoring tool can change the way you run your campaigns for the better. The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media. You can track your influencer’s performance in your campaigns in real time as well.

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How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

And so it is with any social media campaign embarked upon without strategy or tactics. I recently had the honor to Keynote the NATO Experts Forum: Social Media for International Organizations where I shared 10 steps to strength a social media strategy. For video content – YouTube, Persicope, Facebook Live, Vimeo.