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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Interesting question, isn’t it?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign.

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Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given that actual disclosure of business relationships in day-to-day social media reality is spotty at best. (In creates a customized disclosure Web page, a shortened URL that leads to it, and a customized campaign ID code.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Stop being lazy.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Learn more : LinkedIn for Business: The Ultimate Marketing Guide.

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