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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Interesting question, isn’t it?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

And it’s certainly not the same as Klout. It’s not something you strive for in a social media campaign. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law. Have additions, clarifications, or experiences to share about the use of these terms?

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Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

has become the standard for URL shortening; Klout has become the standard for influence measuring; and Creative Commons has become the standard for digital copyrights, CMP.LY The company sets ups a disclosure campaign with CMP.LY, stating the terms and conditions of the relationship between ExactTarget and the bloggers.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., about Klout’s problems with influence scoring and the near-constant requests for accurate automated sentiment analysis should be a wake up call to practitioners. Stop being lazy.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Creative Commons. Creative Commons is a non-profit organization that provides licenses and other legal tools to allow photographers and other content creators to share their work. See Pay per click. See Metric.

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