Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Devumi

JULY 4, 2014

The selfie craze is in full swing, and Twitter selfies are just as prevalent as any other part of social media. Perhaps Twitter selfies are even more prevalent due to the quick nature of the 140 character social platform. Read on to discover how Twitter selfies and social content curation can impact your business positively.

Curation 60

Curation Twitter Content Wikimedia 60

Devumi

AUGUST 22, 2014

There’s no questioning the fact that Instagram has lots of uses for social media marketers. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools?

Analytics 74

Analytics Instagram Tools Wikimedia 74

Devumi

OCTOBER 15, 2014

Setting up a YouTube Remarketing Campaign. How to setup your YouTube Remarketing campaign. Above all, don’t use useless content like the intern’s goof off video, or that one where you interview the CEO about his *yawn* goals for the company. Creating your YouTube Remarketing campaign. What is remarketing?

Adwords 113

Adwords YouTube Campaign Google 113

Devumi

AUGUST 12, 2014

I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. I worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. First, they looked at Promoted tweet campaigns.

Social Media 74

Social Media Wikimedia Hashtag Retail 74

Devumi

AUGUST 15, 2014

It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. This takes you to your Twitter campaign dashboard. This makes them ideal for a Twitter Remarketing campaign – minimal effort, maximum data collection. Marketing image from Commons Wikimedia.

Twitter 84

Twitter Wikimedia WordPress Campaign 84

Devumi

JANUARY 7, 2015

It was found that Pinterest Promoted Pins were evergreen, meaning they kept performing after a campaign was over. There is one more point that I’d like to highlight, and I’m going to cut and paste it directly from their blog post so you know it’s true: “Brand advertisers achieved about a 30% bump in earned media (free impressions!)

Wikimedia 60

Wikimedia Small Business Campaign Advertising 60