Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

Case Study 152

Case Study Cause marketing Study Campaign 152

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Convince & Convert

MARCH 12, 2015

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” Have you ever met a bro? The mission? million videos to date.

Organization 60

Organization Chemicals Case Study UGC 60

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Later

AUGUST 21, 2020

In this blog post, we’ll spotlight 9 mission-focused brands, how they use Instagram to help drive meaningful change, and what you can learn from them: Why Brands Should Support Social Causes on Social Media. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. That's almost HALF ??

Instagram 104

Instagram Brands Communities Loyalty 104