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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” Have you ever met a bro? The mission? million videos to date.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. It's another opportunity to tell and share stories.

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9 Brands Driving Meaningful Change on Instagram

Later

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Read our latest case study about this mission-focused brand. HYPER-NATURE CARL—Meet CARL OSTBERG, the photographer and floral artist behind the Boy Smells Pride campaign. View this post on Instagram. That's almost HALF ??

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