article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
article thumbnail

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

Analysis 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

article thumbnail

How to Increase Your Twitter Impressions Organically

Sprout Social

If you’ve used Sprout Social , you may notice that our Sent Messages report has a metric called reach, rather than impressions. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. Twitter Impressions vs. Reach. Automated messaging.

article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. Social media penetration (total share numbers on-site and across syndication channels). Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

Strategy 150
article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report.

Tools 40