Diva Marketing Blog

SEPTEMBER 20, 2009

As always happens at any type of conference some of the best discussions occur outside of the sessions. The question, "Will social media change our behavior?" was directed not at consumers but the professionals behind the brand. Would love to hear your thoughts : Will Social Media Change Our Behavior? But I digress.

Social Media 78

Social Media Insurance Social Enterprise Conference 78

Diva Marketing Blog

JUNE 10, 2012

Their job is to facilitate the marketing function from a resource and operational perspective, incentivize what had been here-to-fore silos to work together, and lead the department in its interface with other departments so that marketing acts as a networked component of the larger enterprise (as opposed to its own silo).

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

OCTOBER 22, 2013

Social media penetration (total share numbers on-site and across syndication channels). Growth in branded keyword volume from organic search. For certain metrics (like link-building & brand exposure) — single, correctly executed ‘big content’ concepts can have an absolutely unprecedented ROI (worth millions).

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

MAY 24, 2012

I’m a buy and hold type, I like to buy really early and let it ride, so we’ll see. We’re this platform, we’re this social layer, that allows a company to become more social. It’s the types of people that we hire, who live and breathe this stuff. Facebook has built something so, so big.

Yammer 114

Yammer Badge Privacy Communities 114

Convince & Convert

JUNE 29, 2012

Jim : Well, one thing I can think of already is that, first of all it’s great branding, right? billion dollars later, Microsoft is playing in the social enterprise space alongside of salesforce.com and Oracle and others. So, you know, hats off to them for making such a bold play in social enterprises.

Yammer 114

Yammer Microsoft Communities LinkedIn 114