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"Will Social Media Change Our Behavior?"

Diva Marketing Blog

It's an innovative program and I would love to see the Connect model adopted with a focus on social media marketing. As always happens at any type of conference some of the best discussions occur outside of the sessions. The question, "Will social media change our behavior?" But I digress.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Stakeholder generated content creates brand and product advocacy, as well as (hopefully) inspiring media stories, speaking engagements, analyst reports and other types of traditional professional content produced independently of the company. both traditional and social media.

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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

I’m a buy and hold type, I like to buy really early and let it ride, so we’ll see. We’re this platform, we’re this social layer, that allows a company to become more social. It’s the types of people that we hire, who live and breathe this stuff. Facebook has built something so, so big.

Yammer 114
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Business can’t afford not to pursue this type of marketing. Our approach was to use innovative types of content to help tell an incredibly compelling, data driven story in two different ways: Drug Bless America – Interactive Parallax. These are the types of things that wouldn’t have happened without the content.

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Eric : Yeah, so LinkedIn has provided company pages the same way that Facebook provides company pages and Twitter provides company pages and you do status updates which are akin to Tweets and instead of broadcasting the same thing to everyone, with LinkedIn you can actually target them based on job title, geography, company size, that type of thing.

Yammer 114