Buzz Marketing for Technology
JULY 17, 2015
This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
Buzz Marketing for Technology
APRIL 5, 2015
– Forrester research predicts we are in the Age of the Customer and that in order to become customer obsessed you need to master 4 business imperatives: embracing the shift to mobile, turning big data into big insights, transforming your customer experience, and accelerating your digital transformation.
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Convince & Convert
APRIL 4, 2014
Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Oh, April Fools’ Day! Bonus points?
Social Media Marketing
APRIL 3, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Writtent Blog
MARCH 4, 2014
The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?
Social Media Marketing
JULY 10, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Social Media Marketing
MAY 29, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
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