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How a social media consultant can help your business

Sherrilynne Starkie

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Share your pins on Facebook, Twitter, Google+, and Storify. Consumers listen to other consumers more than they do to brands. Make sure the link leads to the product , not just your site. Share the Pinterest love. Creating great boards is not enough. Do you have an email blast going out?

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. As a follow-on experiment, the 22 brand monitoring software tools in the group were reviewed in a separate post, which was tweeted out multiple times.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post. For instance, here’s an example of how John Jantsch used List.ly to curate SEO tools for small businesses. Content Marketing'

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

A majority of tweets to a brand go unanswered! – You can also scan the highlights of this webinar on Twitter by reading the Storify below. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

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