Pam Moore

JUNE 21, 2019

Yet, content is at the core of everything brands and people do online. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Bottom line you want to develop content that inspires and connects with your audience with a goal of bringing them closer to you and your brand.

Content 113

Content Marketing Loyalty Findability 113

Twist Image

OCTOBER 14, 2011

And, the only reason we're being asked about it is because there needs to be some sort of CYA (cover your a**) move on the brand side in case someone higher up in the brand food chain wants to know why the television advertising spend was cut on an Excel chart. How do we build loyalty? This is a dis-service to Digital Marketing.

Findability 107

Findability Marketing Loyalty ROI 107

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

JUNE 17, 2016

Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? along for the ride.

Marketing 40

Marketing Findability YouTube Analytics 40

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. The brand instead put an uncompromising focus on inclusivity.

Influencer 59

Influencer Social Media Strategy Marketing 59

agora pulse

JANUARY 30, 2020

YouTube has the greatest reach of any video platform available, giving access to music, original shows, personal vlogs, brand channels, and a lot more. So, how can your brand take advantage of the tremendous opportunities for growth via YouTube? But that takes focus away from the branding and can often hurt more than help.

YouTube 153

YouTube Screencast Findability Sentiment 153

Webbiquity SMM

JUNE 14, 2011

Tap your internal subject matter experts and help them create personal brands. It’s not enough just to produce great content, it has to be made “findable.&#. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. For example, gaskets are boring.

B2B 164

B2B Sentiment SEO Klout 164