Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Writtent Blog

JULY 22, 2013

Share of voice is best calculated manually, by automating “streams” of industry keywords in HootSuite, and determining the percentage mentions of brands in your niche are scoring. BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. To get started, open the Influencer tab in Buzzsumo.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Razor Social

DECEMBER 21, 2016

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. It allows you to analyze organic traffic data and it segments the organic visits in branded and non-branded. BuzzStream. Influencer Marketing.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

JULY 17, 2015

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

Publishing 60

Publishing Quantcast BuzzStream Affiliate marketing 60

ProBlogger

FEBRUARY 10, 2013

So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). The following checklist will help you determine their standing.

Quantcast 42

Quantcast BuzzStream Reputation Google Reader 42

Convince & Convert

OCTOBER 22, 2013

Growth in branded keyword volume from organic search. For certain metrics (like link-building & brand exposure) — single, correctly executed ‘big content’ concepts can have an absolutely unprecedented ROI (worth millions). Matthew Gratt leads BuzzStream’s marketing and growth initiatives. Immediate conversion events.

Strategy 150

Strategy BuzzStream Content Brands 150