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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics. BuzzStream. BuzzStream offers nice functionality in this area. Followerwonk.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does. A SMB’s success can depend on their ability to connect with and leverage digital influencers for content promotion.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Take What’s Yours. Asking for backlinks. It’s enough to make even the boldest marketers squirm in their seats.

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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Tools such as BuzzStream and Linkdex can give you access to niche bloggers. We’ve attended all kinds of conferences—from pet blogging events to fitness blogger conferences—and they’ve all been useful in their own way. Use research tools to scout for vertical bloggers. Get some face time.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). You will get refused, but it won’t hurt as much as being refused by an online influencer. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Check the site’s integrity.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Bloggers and Other Influencers Writing About Your Content. Matthew Gratt leads BuzzStream’s marketing and growth initiatives. All of these materials should link back to the original graphic.