Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 98

Reputation System Brands Knowledge Base 98

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 15, 2020

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. Food for thought: only one-third of consumers feel confident in trusting the brands they purchase from (and this percentage is even lower in EU regions).

Social Media 130

Social Media Privacy Marketing Policies 130

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Whether you’d want to eat a “crazy cucumber” or not, it’s comforting to know what to expect from the playful snack food brand. That’s where social sentiment tools come in.

Reputation 106

Reputation Strategy Brands HootSuite 106

Webbiquity SMM

FEBRUARY 13, 2017

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Social Media 208

Social Media Tools Netvibes Sample 208