Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
Adam Sherk
AUGUST 11, 2009
Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #42: Flair A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. I think I must have missed something and let you off too easy. Except when they are good).
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