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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

These posts are not in response to newsworthy events, nor are they displayed in any particular order. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere. Share This or Else!

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

You need to network with like minded individuals and build relationships with people in the blogosphere so that you ultimately get inbound links, comments, and visibility. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. There are lots of people and companies that have secured my attention because they provide regular value. just not IM or the phone).