Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Twist Image

AUGUST 16, 2014

My fellow blogger/podcaster, founder of Evolution , and author of several amazing bestselling business books (like Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O. ), challenged me to fill a bucket with ice water, dunk it all over myself, and then challenge three more people to do the same. cause marketing.

Blogger 83

Blogger Cause marketing Conversation Brands 83

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 139

CSR Social Media Strategy Consultant 139

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Perhaps as a tiny blogger I didn’t warrant attention from the media department.

Policies 278

Policies Issues Cause marketing Organization 278

Diva Marketing Blog

JULY 26, 2012

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Build and nuture relationships. Example: Bella Cupcake .

Strategy 96

Strategy URL Message Boards Social Networking 96

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. How social are your customers ? Applications to help you find where your customers are online.

Resources 129

Resources SEO GPL Mashup 129