Sprout Social

NOVEMBER 18, 2020

Consumers understand the power of a brand: its platform, influence and capital. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's.

Activities 108

Activities Brands Social Capital Compete 108

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your blog. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. You’re an author.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122