Remove B2B Remove Brand Monitoring Remove ROI Remove Sentiment
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Join the conversation.

Tools 116
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

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How Do you Measure Brand Awareness on Social Media?

Keyhole.co

Jump Links: Brand awareness can be thought of in a few different dimensions: Brand recall: How easily someone remembers your brand Brand recognition: How easily someone can differentiate your brand from others. But brand awareness is still a necessary part of the profit equation.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020. Agorapulse.

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5 Successful Instagram Influencer Marketing Campaigns Worth Having A Look At [Backed by Data]

Keyhole.co

Monitor your influencers on Keyhole. Influencer marketing ROI is stronger than ever. This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI. You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI.