article thumbnail

14 types of social media every marketer should know

Sprout Social

How brands can use video sharing sites: Use video to demonstrate how your product or service works. Create helpful how-to guides and tutorials related to your industry. This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming.

Types 145
article thumbnail

8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. When on camera it’s best not to look like you are reading from index cards or the notes on the back of your hand, it’s more authentic and fun to watch for your audience if you appear natural.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Authenticity You can’t lie in infomercials. What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post. Any thoughts?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. Use technology to be yourself, and don’t overthink it.

article thumbnail

Wow Online Influencers With An In-Person Experience

Convince & Convert

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Or you can use a video host like Ustream or Lifestream. How You Can Use Snapchat and Instagram Stories: Go behind the scenes. Bite sized, authentic interviews by you about your company’s vision. Here’s how to do this. Explain product creation.

Trends 146
article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Or you can use a video host like Ustream or Lifestream. How You Can Use Snapchat and Instagram Stories: Go behind the scenes. Bite sized, authentic interviews by you about your company’s vision. Here’s how to do this. Explain product creation.

Trends 60