article thumbnail

Five Things We Learned In Social Media This Year

Ignite Social Media

As social media budgets continue to grow and more and more marketing dollars begin to get funneled into social media we saw an increasing number of clients separate their social media efforts into organic and paid buckets this year. We’ve seen brands win big at key points of the year with well executed strategies. Ad Doesn’t Equal UGC.

article thumbnail

Two Easy Ways To Still Get People To Your Facebook 'Landing Tab'

Firebelly

Facebook surprised, and upset, a lot of people yesterday when they announced that now only "Authenticated Pages" or Pages with over 10,000 fans can have a custom landing tab. Not good news for individuals and small businesses who may have a hard time reaching 10,000 fans and don't have the money to become "authenticated." 

Facebook 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Campaign 111
article thumbnail

We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. I think if you remain authentic in what you are sharing, then you can't go wrong. Its an interruption when the point of these sites is interaction. View an alternate.

article thumbnail

Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

SEO 144
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. Brand or Product.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. Brand or Product.