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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. This article was originally posted at thornleyfallis.ca. Related articles.

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Create content for communities. Peer-based communities on Slack, LinkedIn, Reddit, Quora, and Telegram require a different kind of content marketing approach. Bonus Social Media New Year’s Resolutions.

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. If you wow them, they will blog and tweet write articles about how great your service is.

Google 177
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Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Start off small by recommending books, inspirational quotes, sharing interviews and articles from experts, as well as videos and helpful technology sources. Across the U.S.

Brands 118
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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. I emailed this article to my editor at Talent Zoo (where it originally appeared). E-Mail Is Dead. The CEO Needs to Blog.

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This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Frank Eliason , SVP of social for Citi summed it up thusly: "Companies have to remember that being in social media is being part of a community, not trying to be the center of it."

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5 Social Marketing Stories You Need To Read This Week

Firebelly

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term. The Oscar buy is also about leveraging the investment on Facebook and Twitter.