Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. How can those dollars be spent more efficiently by matching products to interests? Customer service? Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Laurel Papworth

JUNE 17, 2012

API stands for Application Programming Interface – it lets you put a widget on your website that is updated every time someone updates their database. Social Media Monitoring stations such as Radian 6. Social Customer Relationship Management – Social CRM – Salesforce plus Klout.

Klout 101

Klout API Influencer Social CRM 101

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MAY 10, 2011

Include a quick poll widget in your sidebar to gather answers to yes/no or multiple choice questions. (At least without a very attractive incentive to do so.) A corporate blog is a great vehicle, however, for gathering intelligence from your customers and prospects in small chunks. Showcase your customer support.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have? “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone. In either event, your job in this circumstance is to create conversation.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media 165

Social Media Strategy Engineering Social CRM 165