The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Koka Sexton

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion; Gather leads information.

Are We Making Our Fans Work Too Hard?

Convince & Convert

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. But, CKE ignores all of that installed base and decides to go it alone, forcing its customers to become aware of, download, and utilize its very own application? Tags: Social Media Marketing social crm social media case studies applications Carl's Jr CKE geo-location Hardees Location-based apps loyalty program mobile social media strategy

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

SharePoint can be used to host web sites that access shared workspaces , information stores and documents, as well as host-defined applications such as wikis and blogs. Sort of like the old Enterprise software but all in a browser (not client/server solutions) and lots of social stuff wrapped around it. Social Computing” is popping up everywhere. This session is about exploring what Social Computing is, why it’s important and what it can do for you. Interesting.

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. What is The Socialized Business Podcast? An occasional interview with a corporate social media strategist.

2011 Q1 Review: SocialFish clients and work

SocialFish

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. Association of Corporate Counsel –With our help, ACC has hired their new director of social media.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Without further ado, please have a look at five of the most amazing people focused applications for 2015. If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. Links to their social profiles. Social updates. Business Social Media

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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a social business is not so easy. 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology. 1.Change Management is the foundation of a Social Business.

Jive 106

Link Love Monthly: Best of March 2011

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. 10 Applications For Your Facebook Event Page (Event Manager Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). Social Media – It’s Not Just for White Folks (Danny Brown).

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. What is The Socialized Business Podcast? An occasional interview with a corporate social media strategist.

Social Influence and the Impact of Klout API

Laurel Papworth

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. API stands for Application Programming Interface – it lets you put a widget on your website that is updated every time someone updates their database. See the K button below: Klout is fed into most of the main social media monitoring systems.

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7 Easy Ways to Use Influencers for Black Friday, Cyber Monday 2021

Pixlee

Social media influencers do not need to have a huge follower base to be effective. You can ask influencers to employ the in-app shopping features of social media apps, including the “Swipe Up” feature and product tags on Instagram. Use a CRM Platform to Discover the Right Influencers .

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page. Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Social marketing is evolving.

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Access to Social Signal. Twitter used to have a “firehose” deal with Google, whereby all tweets were indexed, but that deal expired over a year ago, and led (at least indirectly) to the rollout of Google + so that the big G could have their own source of social signal.

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The Rise of #SocialSelling

Koka Sexton

Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling. I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Social networks open up an entirely new game for you to play and it’s a very profitable one.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. It’s a great application to handle multiple accounts.

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. social media

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. The Recalcitrant Social Media Cheerleader.

Silos, Facebook Advertising, and Opportunity

Convince & Convert

Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. I absolutely believe that as social media grows the accompanying professional services will splinter. Even today, what does a “social media consultant&# do? There are so many possible answers the words “social media consultant&# have lost all descriptive value. We’re mostly not there yet in social, but it will happen.

Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? At Monday’s Social Fresh conference in St. Social CRM The new telephone.

Social Media Training for Sales – Social Selling University Launches

Koka Sexton

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Introduction to Social Selling. We have a video of the Social Selling Primer here. Isn’t social media for marketers?

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media’s Internal Impact – An Interview with Phil Simon May 4th, 2010 |Written By: Jay Baer | View Comments Tweet How does social media impact your internal organization?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? introduced an application-geared Internet.

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Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses. On the other hand, the move scares me on the future of social media and its measurement. Well for starters if this is to happen, vendors are going to sell a one-stop solution for “socialCRM.

Is Social Conversation a Myth?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Yet, Mitch doesn’t see it happening in social media. Remember, social media makes big companies seem small again.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites? ” Social Media Tools.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Email Behavior Have you added links to your social outposts in your emails?

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Reasons the Social Business Evolution Starts Now March 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is today the day we start thinking about social media as part of an integrated program?

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

One of the highlights of my trip was conducting a breakout session with my good friend and client Indra Gardiner (from Bailey Gardiner in San Diego), called “Digital & Dollars: Successfully Adding Social Media & Online Marketing to Your Agency Services Mix&# Digital and Dollars: Adding Social Media and Online Marketing to Your Agency Services Mix View more presentations from Jay Baer. will range from 11% (the relatively mature email marketing), to 34% (social media).

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know. The same is true in social media.