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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Include a quick poll widget in your sidebar to gather answers to yes/no or multiple choice questions. (At least without a very attractive incentive to do so.) A corporate blog is a great vehicle, however, for gathering intelligence from your customers and prospects in small chunks. Showcase your customer support.

ROI 191
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Social Media a CRM perspective

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.