An Update on TikTok’s Self-Serve Ad Platform
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APRIL 13, 2021
Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. Metrics like CPM, CPV, and CPC compete reasonably well. Maybe it’s the fact that their platform is exploding. Or tons of fun. Maybe it’s just a well-run company. Not so anymore.
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