Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel.
Let's personalize your content