Sprout Social

SEPTEMBER 19, 2016

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. A lot of brands put social media outreach in the hands of their social media or community manager. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post?

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Writtent Blog

SEPTEMBER 19, 2013

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. Select a Broad Topic.

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Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction. Great post, as usual.

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Convince & Convert

AUGUST 10, 2010

note: CoverGirl is a client of Marina Maher Communications , one of my clients. I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It will be interesting to watch. It will be interesting to watch.

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Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. This – after Spring – before Summer campaign – drives incremental sales during a slow selling period.

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Convince & Convert

JULY 15, 2010

In small businesses or one man bands it's easier to get an overview of who's responsible for what.

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