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7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 142
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Why We Still Love Twitter

Likeable

Community Management/Customer Service. Across the social web, users typically expect a response from brands within 24 hours, on average. For a master class in customer service on social, look no further than Airline Complaint Twitter. It is a baffling approach to social media in general, but Twitter especially.

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. An eighteen-month-old boy and his mother were thrown off a Continental Airlines flight because a flight attendant couldn’t stand the little boy saying “bye plane&# throughout her safety instruction speech.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 156
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Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Questions 100
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#NoTwoDays: A Day in the Life of Pete Haas of PCMag

Sprout Social

We’re excited to kick things off with avid gamer Pete Haas , social media manager at PCMag. I then scan Reddit, a few competing sites and Facebook’s trending topics to see if there’s any juicy news out there. I schedule the stories out and then for yesterday. 8:40 a.m.: Scheduling, scheduling, scheduling.

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How to create a social media style guide: 10 things to include

Sprout Social

Social media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours. . The top brands on social all have something in common: consistency. Let’s start with the basics.