How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
The Altimeter Group Converged Media Model. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. Prominent Placements on Aggregator Sites Like HackerNews, Reddit, etc. Building Your Promotion Plan Across Paid, Earned and Owned Media.
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