Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. With that awkward transition we’re going to bring on the show Lauren Vargas, head of social media and all things community at Aetna. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Common social media goals include … Building brand awareness. Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

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11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. Establishing and documenting your social media strategy will help focus your efforts, understand your objectives and goals , and plan the steps you need to achieve them. Or use aggregators like Feedly to get all your news in one place. Build a Set of Tools.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I have already written about where I think KM is headed: From content to connectivity , with social networking applications and expertise-finding and community-building processes taking over in priority from the populating and management of massive, just-in-case, context free repositories of documents, and From corporate content management to personal. Track and aim to halve the aggregate amount of non value added time.

65 Ways to Drive Traffic to Your Blog


Then submit your PDFs to document sharing sites like Scribd and DocStoc. Build a wiki page for your blog. Make flyers with a catchy title and a description of your blog, and post them on bulletin boards in the entrance to supermarkets and other community buildings. Build a Facebook fan page for your blog. Use Hi5 to build a page for your blog and create a community around it. Join BlogEngage to submit your blog and create a community around it.

Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology. e-mails, im, even written documentation such as blogs and discussion forums). Also there is more mobility between school, the workplace, and the community (or communities). and community building. skip to main | skip to sidebar. Connecting 2 the World.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web.