General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. Love cereal?

Fetching Friday – Resources Mashup & Best Keynote at Blog World

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and the best keynote at Blog World Expo 2010 on kikolani.com. The Resources Mashup. A marketer’s guide to content curation – not just for marketers, but this post will help you learn how to appropriately aggregate information in one place to create value for information consumers. Fetching Friday – Resources Mashup and Blog World Celebrities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Five models of content curation

SocialFish

Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location. Mashups are unique curated justapositions where merging existing content is used to create a new point of view. Curation for community building, I suppose.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Five models of content curation

SocialFish

Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location. Often taking the form of catalog style blog posts which list “27 Great Resources For Small Business” (or similar aggregations), this is the most common form of content curation.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). A PLE could be implemented as a mashup.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Since then, the students have formed their own vibrant community on Twitter. Ive found out, that it is far too easy to be dragged to only one larger and very live community (Facebook for example) and to forget about all of the rest web 2.0 mashups. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook.

Class 216

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Fixya is a question and answer community, in which people ask and answer technical support queries. mashups. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Because social media is so interactive, it can constantly shift and change; therefore, a savvy marketer needs to be extremely familiar with the community and know how each social media website audience is different from the next.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. mashups. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. /