General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.
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