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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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The Misery Of Monetization

Twist Image

You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky. Neither was Facebook.

Adwords 81
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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.

CPM 118
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. You can then step that up to $6 when the return on investment is there and you are ready. dPS fan | To buy | $100 total.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. You can then step that up to $6 when the return on investment is there and you are ready. dPS fan | To buy | $100 total.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Show people using your product, rather than a simple photo of the product itself. Source: Facebook. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. You can also develop video ads that play within other videos (Facebook video ad Inception !),