Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Ability to crowdsource. Social media is an always-on focus group.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. advertising. crowdsourcing. Networking. blogcouncil. bookmarking. clearspace. consultant. culturechange.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Hootsuite

OCTOBER 1, 2019

Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Instagram is the big leagues, with 25 million businesses and 2 million advertisers on the platform, and feeds are increasingly saturated. “Ask a question in the caption” is common advice for bumping up engagement. View this post on Instagram.

Instagram 111

Instagram Geotagging How To Tourism 111