5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. by GeniusRocket President Peter LaMotte.

Trending Sources

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Your crowdsourcing campaign needs to be as natural as Pinterest, as social as Spotify and as shareable as Flipboard. Crowdsourcing is that shortcut.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

The Advertising vs. PR Debate Won’t Exist in 30 Years

Geoff Livingston

In my mind, the whole advertising versus public relations, and sometimes interactive (or social media, if you prefer) debate about which discipline owns what will not exist. Where do you think the advertising, PR, interactive debate will be in 30 years?

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Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR

Marketing Is Dead

Twist Image

If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. " To add some clarity, marketing isn't dead - according to Lee - but advertising is dead. Advertising is a catalyst to inform. crowdsource.

Six Links Worthy Of Your Attention #341

Twist Image

Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue.

Consumers Control The Brand (And Other New Media Myths)

Twist Image

They work (either internally or with an advertising agency) to set the tone, feeling and emotions that they want the brand to capture in the zeitgeist of the world. In a world where consumers truly own the brand, we would see a lot more than customer service replies delivered via Twitter or the use of a Blog to crowdsource new and innovative ideas (which - when done - never offers ownership or partnership of those ideas over to the consumer. crowdsource.

Crowdsourced Curation

www.popmatters.com

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. About | Submissions | Advertising | Staff | Book Series | Privacy Policy.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use. Product development crowdsourcing. Facebook Offers campaigns are a great way of promoting your products and/or services.

A New Twist on Content

Social Media Marketing

awareness), acknowledgement of "Gangnam Style" going viral (as "horse dance") As the campaign neared its conclusion, it was announced that the final image in the series would be crowdsourced. strategy Advertising oreo Marketing facebook content

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Before joining Software Advice in 2012, she worked in sales management and advertising. Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads.

Media Hacks #40 Is Now Live

Twist Image

In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. Tags: advertising. Episode #281 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #40 of Media Hacks ! Joining me for this Media Hacks chat is C.C. Chapman , Hugh McGuire and Julien Smith.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Another way is to use it for product innovation, some companies are not crowdsourcing ideas for their products rather they are using the analytics to find a “white space” in the market where there is an unmet need – then launching a product or service to fill that need.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,” says reporter Carmel DeAmicis. They’re monetizing in other ways besides advertising. It also charges companies who want to offer crowdsourced challenges.

15 Must-Have Tools for Professional Copywriters

Writtent Blog

Adeeze is a $20 kit of thousands killer advertising ideas, marketing slogans, and headlines in a variety of markets. Test My Marketing is crowdsourcing with an awesome twist: a team of experienced marketers evaluating your copywriting piece.

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Why Can’t We Define Public Relations?

SocialFish

His definition basically says that advertising is paid media, but PR is earned media – “advertising is used to create awareness, while PR is used to enhance credibility.” [LONG POST ALERT!].

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. I’m always using my social networks to crowdsource.

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15 Tips Retailers Need to Be Using on Facebook

Simply Measured

But, unlike television advertising, repetition isn’t going to get you any wins on Facebook. While advertising has always been a visual world, today video is revolutionizing the industry. Crowdsource Contest: A crowdsource contest can be extremely useful and can be a fun way to engage with your audience. Facebook Advertising is a huge benefit to the platform and should be a big part of your overall social media strategy. 2560 1340 With over 2.01

How badges help news websites build community, make money | Poynter.

www.poynter.org

If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Better crowdsourcing.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

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The Secret, Selfish Side Of Social-Curation Sites

www.fastcompany.com

Social curation companies like Pinterest, Storify, and Foodspotting are essentially creating hubs for crowdsourcing interests like wedding ideas, hipsterized photos, and tweets that appear social on the surface. Browse Current Issue ▶ Unreasonables, Episode 1: InVenture Goes Big On Microfinance For Micro Businesses. ); ADVERTISEMENT. 3-D Printing Is So Last Year: MIT's "Self-Assembling Sand" Builds Objects Instantly. ); ADVERTISEMENT. Advertise.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.

Customer Experience Trumps Content Marketing

Geoff Livingston

Brand developed content (cough, advertising) offers a great tactical toolset, one of my favorites. They have great cause marketing, crowdsourcing initiatives , distribution, branding, media relations, advertising, employee and customer service programs, and on and on.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

compare it to social media funding, civic crowdsourcing and peer to peer industries. The first thing to go will be ban on cigarette advertising (Australia has very strong packaging laws vs other countries).

8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. The Field Agent app uses crowdsourcing to get various types of data from its business clients.

InstaBRAND on Instagram

Geoff Livingston

Grassroot efforts with good intentions have been replaced by social networks looking for top dollar from advertisers. Add to that Google’s search algorithm changes has essentially flattened how SEO is created to include a more emphasis on crowdsourced authority building search results.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Behavioral Segmentation Behavioral targeting dramatically changed with online advertising, and now social media can take this effectiveness to new heights.

The three skillsets of highly effective marketers

The Way of the Web

Although far too many people wrongly see marketing as an advertising function, it should be integral in creating any product or service, and this is where creativity can pay huge dividends in producing something which is sharable and spreadable.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing.

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Diversity In Silicon Valley, Facebook Goes After TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Facebook launched Watch , and many see this as their direct assault on TV and YouTube advertising budgets. I read an article titled, Students Came Up With This Genius Way To Take Notes & It'll Change College Forever , on PizzaBottle about how students are crowdsourcing class notes using Google Docs. Tags: advertising agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).