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10 New Retails Trends You Need to Know for 2023

Hootsuite

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Launch new sales and marketing channels.

Retail 105
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The 12 Top Benefits of Chatbots in 2023

Hootsuite

The size of the chatbot market worldwide is expected to hit a whopping $1.25 trillion by 2026. Second, it engages with your audience where they are. Advantage: promotes conversational marketing and easy navigation Everyone shops and uses websites differently. The benefits of chatbots for businesses are well documented.

FAQ 139
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. Instagram: Creative visual content, like Reels and Stories, to promote engagement and discovery. What are the benefits of cross-platform campaigns?

Examples 145
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 130
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. — Austin Braun ?

Education 134
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. For example, if you have a shoppable Instagram post , you can view how that post shapes up next to your organic posts in terms of reach and engagement. Check out Hootsuite. Brandwatch is able to integrate with Hootsuite , too.

HootSuite 116