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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. I gotta put ME first – Citiboii SRT. Retweets and responses.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department.

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LinkedIn statistics marketers should know in 2023

Sprout Social

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. billion by 2026.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates awareness, interest and conversions. Pinterest: Product and shopping-focused visuals to drive conversions. other social channels.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. Dave was quite simply, a liar. You can generally make more money, too.

SEO 40