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7 statistics that prove the importance of social media marketing in business

Sprout Social

For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind. I love when brands engage with you on social.

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9 YouTube trends for your content strategy in 2022

Sprout Social

But like on all social networks, trends on YouTube come and go. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Social commerce functionality has been a major focus for many of the top platforms over the last few years.

YouTube 139
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. That’s more than 4.6

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

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SEO Writing Hacks to Boost Your Social Media

agora pulse

Having a basic brand presence on social media is a start, but there’s so much more you can do. Here are some of the ways your social media content can impact your SEO. Company social media profiles usually appear at the top of SERPs for branded keywords. Other Social Networks That Rank for SEO.

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What to expect from social media management in 2028

Sprout Social

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

The company has tried to launch the platform outside of China but hasn’t got much traction. The two are owned by the same parent company, Tencent.) It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. QQ also features games and blog services.