Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Social commerce functionality has been a major focus for many of the top platforms over the last few years.

YouTube 139

YouTube Trends Strategy Content 139

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. billion in 2022. Image source. 194 million in 2020). billion — six times higher than in 2017.

Trends 297

Trends Social Media UGC Marketing 297

agora pulse

NOVEMBER 25, 2020

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Getting more web traffic from social media is a win-win. Other Social Networks That Rank for SEO. SEO always starts with great content marketing and that pulls through to social media SEO too. In Conclusion.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption.

Social Media Management 105

Social Media Management Social Media Team Klout 105

Hootsuite

APRIL 19, 2023

Line users can create group chats with up to 500 people and also create bulletin boards for discussion, making it a great app for brands to connect with relevant communities and fandoms. billion people worldwide will be using messaging apps in 2025 — WhatsApp alone already has more than two billion of those active users. A predicted 3.51

HootSuite 87

HootSuite Delicious FAQ Conversation 87