Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach.

Social Media 234

Social Media Tips Marketing UGC 234

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. People are also using social media to learn about and purchase products. We are seeing platforms like TikTok lean into accessible commerce and thrive.

Social Media 108

Social Media Strategy Exercises Retail 108

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. Sharing = caring.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

DECEMBER 9, 2020

Buy this product. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Social media revolves around discovery, connection, and fun.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

APRIL 6, 2023

Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Gain customer insights Chatbots are also crucial to proactively collecting relevant insights through intelligent social listening. These questions are crucial for your social media chatbots.

Marketing 81

Marketing Airlines Conversation Team 81