Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

JANUARY 29, 2024

With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 112

Social Media Strategy Exercises Retail 112

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Pick the right networks Where will you post as an executive on social media? For some executives, it may be the only social platform you need. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

APRIL 6, 2023

Additionally, your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options: Your website Messenger by Meta Twitter Direct Message Instagram Direct This is essential because demographics differ for each social network. billion by 2024.

Marketing 81

Marketing Airlines Conversation Team 81